This co-branding partnership will provide Alpine and BENETEAU owners and distributors exclusive access to special events and offers. This partnership extends to the Alpine Cars and BENETEAU product range and will result in upcoming, limited-edition collaborations that will be announced later in the year.
Spearheaded by the Grand Prix-winning BWT Alpine Formula One Team, Alpine’s motorsport DNA and automotive product plan matches with BENETEAU’s ambition.
The yacht builder’s worldwide leadership and investment in a new range is aligned to propel these two icons of French industry and technological expertise on a path to reinforce their design-oriented thinking and become the reference in their respective fields.
“We are thrilled to join forces with such an esteemed player in motorsport,” said Eric LeVine, BENETEAU Motor Yachts Sales Director. “This partnership reflects our shared dynamism and desire to challenge ourselves to discover new paths towards success. Alpine represents an obvious and logical partner. There are so many parallels with our brand, such as being a reference in manufacturing top-of-the-range products, our vision of a superior customer experience and our drive to exceed market expectations.”
Oliver Oakes, Team Principal BWT Alpine Formula One Team, said: “We are hugely excited to partner with prestigious boatbuilder BENETEAU. Both BWT Alpine Formula One Team and BENETEAU are at the forefront of performance-based industries and, combining this experience, will be able to create a series of state-of-the-art projects.”
Antonino Labate, VP Sales, Marketing & Customer Experience at Alpine, also commented: “We are delighted to announce Alpine’s latest collaboration with French yachting giant BENETEAU. Over and above our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation and growth. This partnership is aimed at a wide range of activities that will enable us to bring together our respective audiences and gain greater visibility internationally”.
The first projects will be announced in March 2025.
