David Beattie has been appointed the new Director for MINI UK and Ireland, effective from 1 January 2025. David succeeds Federico Izzo, who has taken a new role as Head of MINI Region Europe, after leading the brand through the successful relaunch of the new MINI family in the UK.
David Beattie, who has been heading the Used Car Business since 2023, was previously responsible for MINI Sales from 2018 and has played a vital role within the business since he joined BMW Group UK in 2005. Besides an extensive Sales and Marketing experience, he brings a well-established relationship to the Group’s Retailer network to his new responsibility.
Rob East, General Manager for National Sales since March 2022, will succeed David Beattie as Used Cars Sales Director. Rob, who joined the BMW Group in 2018, initially headed Corporate Sales for the BMW and MINI brands and brings a deep understanding from his experience within the Sales division, and his time working with the wider industry to his new role.
David George, CEO of BMW Group UK said, “With David and Rob, I’m delighted to welcome two highly experienced colleagues to their new roles within our Management Committee and know that MINI and the Used Cars Sales division will be in the best hands. I’d like to thank Federico for the fantastic job launching the new MINI family in what is by far the biggest MINI market globally, for which I thank him and wish him the best of luck in his new role”.
